How and why I rejigged Brussels logo
When I felt a Brussels logo implies the city has much better weather than it actually does, I attempted to re-assemble it to prepare people for Belgian rain. In the process, I created a much more mis-leading one!
What does this work of art represent?
It represents a different take on one of the versions of the official Brussels region logo , which is where I am from.
The original inspiration for this piece
I liked the logo but I thought that it didn’t paint a completely realistic picture of the city. I feared it might give a misleading image of the place to those who do not know it.
Here is an image of the logo which inspired me:
I was thinking specifically about the weather in Brussels, which is often overcast. I thought the prominence of the blue background and the bright yellow might make people think that the capital is much a sunnier place than it actually is! I therefore thought it could be an interesting exercise to re-arrange the colours and shapes to give what I thought was a more accurate depiction of the city’s climate.
As I had spray cans at my disposal and possess limited artistic ability, I knew that the most feasible way to implement the concept would be to create a stencil. My starting point was therefore the template I would spray-paint onto a greyish plank of plywood I used to test concepts.
As the main possible mis-conception I wished to correct concerned the weather, I focused on this when re-jigging the logo. The most obvious realisation to me was that I could re-arrange the yellow petals of the stylised flower to look like rain drops. I could then change the order of colours so that the downpour would be blue, set against a grey sky.
Any creative constraints?
As far as possible, I tried not to break the shapes used in the original logo, only change their dimensions and placement. This is the reason why the sun in my composition retains a heart shape.
The notable exception to this rule is the white border around the heart. I broke this ribbon to create the cloud layer. I was careful to retain the curved lines meeting in the middle so that the defining feature of the original shape was not lost.
Once the cloud layer and sun had been cut out in the stencil, I was ready to get the spray cans out.
Spray painting accident
The spray painting did not go to plan. You can clearly see the horizontal line which is where the stencil paper was placed as I sprayed the elements above the cloud layer. Everything above the horizontal line was not intended to be there! It was purely a case of me spraying too hard and/or at the wrong distance. The paint therefore went way beyond where I intended.
However, when I stepped back and looked at the piece, the yellow halo and two slightly different tones of blue gave the impression of a rising sun, possibly over the sea. I liked this visual effect so I decided to keep this in the piece.
This project most definitely failed to give a more realistic impression of Brussels, as my piece give the impression that the city is by the sea when it isn’t! In trying to fix possible misinterpretations regarding the weather, I created new confusions about the beaches in Brussels, or lack thereof.
It was, however, a fun project deconstructing the different elements of a logo and re-assembling them to convey a completely different impression. An added bonus was creating an unintended visual effect with the yellow halo, above the heart. So, in conclusion, probably a mixed result.